A niche market and the opportunity to
tap its potential
Here is a compelling
medium to reach an affluent and
growing segments of the US population.
The Arab American population represents a loyal, young, educated
and affluent market segment. the majority are
American citizens who hold executive or sales
positions or are entrepreneurs.
Recruitment, Public relations, Educational, or a Public Awareness campaign
Develop media strategies that reach the Arab American ethnic audience. imagine, recommend, and design creative products, coordinate outreach. Plan media and distribution, and analyze campaign performance.
Arab Americans
Arab Americans trace their roots
to 22 countries in Africa and Asia that share
a common language and heritage. There are of many religions. The majority of Arab
Americans are Christian -- Eastern Orthodox
(e.g., Greek Catholic, Maronite, Coptic, Assyrian,
and Chaldean), Roman Catholic, and Protestant
but Muslims are the fastest growing segment
of the community. The large majority of Arab
Americans are native-born Americans, and 82%
are U.S. citizens.
The first large wave of
to the United States began in the 1880s and
continued into the early 20th century. The second
began after World War II and has continued to
the present. The 2000 population has been estimated
at 4 to 7 million. The Arab American
Institute (AAI) believes there are about 4 million
Arab Americans.
Two
thirds of Arab Americans speak fluent English,
three quarters use Arabic language media to
obtain vital information with over 70 percent
saying the best way to reach them is through
broadcast outlets. More than 90 percent of Arab
Americans have close friends or family in the
middle east and almost 65 percent have traveled
there. About one half of them are
Muslim, while the other 50 percent identify
themselves as Christian. More
Details
Largest Arab American Communities
California
Los Angeles,
Orange county, San Francisco, Marin County,
San Diego, San Jose, Sacramento
One important advantage is the concentration of a very large majority the Arab Americans in the top ten largest cities in the US.
AMC strategy, therefore, emphasizes the constituency outreach aspect of campaign by teaming up with community and business organizations in cities with significant Arab American populations. AMC and the local anchor community organization present a solid knowledge of the specifics of the local Arab American community and awareness of the type of businesses, individuals or groups that operate there formally or informally, and often times AMC will perform some or all of the actions listed bellow to execute an effective PR campaigns for its clients.
Meet with local leaders in mosques, churches, community clubs, business organizations…etc, and inform them of the nature of the campaign and our plan to contact those in the community that will benefit from it and ask for their assistance and input and make literature available to them.
Arab American publications are central to any effort to reach the consumer community. In the U.S., publications are an inseparable part of the local Arabic community; delivering news that is specifically geared to the needs and concerns of the Arabic-American segment.
Allied Media has built a longstanding relationship with a variety of Muslim and Arabic media outlets, making our agency invaluable in effectively planning and strategically placing your advertising campaign in this community media.
In today's continually evolving
marketplace, connecting with the Arab American consumer is
more important than ever.
AMC's Newspapers Network offers businesses and
Government the opportunity to communicate with the Arab
market, through a medium that overcomes language and
cultural challenges.
The Arab American community recognizes and is loyal to
advertisers that make an effort to reach out and build a
relationship with the community.
AMC provides the opportunity to market directly to this
growing community in the United States.
We select the most effective publications for ad placement.
Arab American National Marketing: Los Angeles, San
Francisco, Detroit, Chicago, New York, New Jersey and
Houston/Dallas, Washington, Boston, Los Angeles, San
Francisco, Washington, Orlando, Miami, Las Vegas,
Philadelphia...etc
DIRECT MARKETING
According to a study by Pitney Bowes, 65% of the total mail received by a household is direct mail. With so much competition for your market's attention, your message must be relevant and delivered in the most effective way. As direct mailing specialists, we're committed to our customer's success by organizing, managing, and providing access to all direct response disciplines.
Allied Media begins the process by defining your goals, and then selecting the most appropriate means to reach your audience.
Every printed piece (whether direct mail solicitation or brochure) speak volumes to the world about your company. Allied Media ensures an individualized direct mailing campaign that effectively promotes your individual vision.
Allied-Media produces our award-winning graphics and videos at our local and fully equipped AMC PRODUCTION Studios.
VIDEO Production for the Arab Market
AMC Production editors work with top of the line equipment, offering tremendous number of effects, transitions, titling options, output formats and more.
Allied Media works with multi-lingual talents that will deliver your message successfully through commercial on-camera work or voice over dubs.
The ability to produce content that is compatible with Middle Eastern and European systems (PAL, NTSC, SECAM).
We work with outstanding translators to subtitle your video project or training video to an Arabic speaking audience.
From storyboarding to post-production, we work with you to develop your infomercials, short documentaries, and short videos.
Allied Media uses top of the line graphic software to produce professional high quality posters, banners, postcards, and promotional prints.
We use software developed exclusively for creating complex and innovative settings for laying out Arabic text, and with the most complete Arabic font library available.
With our reverse layout feature we can easily convert a Left to Right document to a Right to Left one or vice versa, which is helpful when creating multilingual documents.
Produce highly effective publicity campaigns to deliver your message to the Arab-American communities: youths, families, and voters.
An understanding of effective business identity development and branding assures you professional memorable logo and product design.
Understanding of magazine and newspaper standards to produce eye-catching ads and covers.
Work with traditional artists to produce amazing calligraphy.
The ability to translate information into clear concise educational graphics or informational booklets.
Allied Media employs skilled artists who can work with you to develop effective storyboard designs for your video projects.
Copyright
© 2007 Allied Media Corp. All rights reserved